VIDEO: Audi Says Goodbye to 'Old Luxury' with Super Bowl Ads

As you may have guessed, this year's edition of the Super Bowl football extravaganza will be jam-packed with automotive advertisements. Following the 2012 VW Passat and Beetle TV spots we showed you earlier today, we now bring you two teaser commercials from Audi, both centered around the 'Goodbye to Old Luxury' campaign for the new A8 limo. Click past the jump to watch for yourself.

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VIDEO: 2011 Audi A8 Commercial Mocks the Mercedes S-Class

With its new commercial for the 2011 A8, Audi of America is opening a fresh chapter in the advertisement wars. Taking inspiration from the 1947 children’s book Goodnight Moon by Margaret Wise Brown, the ad portrays S-Class owners as gluttonous people with an excessive lifestyle, representing the age of “old luxury”. The 60 second clip is said to be a prelude to the upcoming Super Bowl TV spot, set to air in the first break on Super Bowl Sunday, February 6, 2011. Hit the jump to watch the video.

By Csaba Daradics

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Unholy Tuning: Audi R8 Sedan Based on A8 Limo

If you were ever wondering what an actuall Audi R8 sports sedan would look like, sorry to say, you're out of luck. However, if by any twisted chance you're interested in finding out what would happen if a first-generation A8 and R8 got naughty in bed, scroll down and check out the rest of the photos. According to the forum members of the Audizine site, the R8-wannabe sports sedan was snagged outside Hooters (now, why aren't we surprised...) in Montreal, Canada.

Source: Audizine

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Freaky Accident With Audi A8 Cut In Half

We've no idea how the hell this accident occurred but we certainly felt a chill traveling up our spine. Despite what you be thinking right now, the Russian guys at Autoplay support that the driver actually escaped unharmed. He better start believing in something, in anything…

2011 Audi A8 Wallpaper

Audi A8 Wallpaper



2011 Audi A8 Wallpaper




2011 Audi A8













When the 2011 Audi A8 arrives in European showrooms in early 2010, it will be available with a choice of two engines, a 4.2 FSI and a 4.2 TDI.

The 4.2-liter V8 petrol makes 372HP and 445 Nm (328 lb-ft) torque at 3,500 rpm, accelerating the A8 from zero to 100 km/h (62mph) in 5.7 seconds, and on to an electronically governed top speed of 250km/h (155mph).

Audi says that in the EU cycle, the petrol version of A8 returns a combined 9.5 lt/100 km (24.76 US mpg, which represents a reduction of 1.4 liters or 13 percent compared over its predecessor, despite a power increase of 22-horsepower.

The 4.2-liter V8 TDI diesel produces 350HP and a whopping 800 Nm (590 lb-ft) of torque already available at speeds between 1,750 and 2,750 rpm. The V8 diesel accelerates the A8 from rest to 100 km/h (62mph) in just 5.5 seconds.

Even though this new engine delivers 24HP and 150Nm of torque more than before, average consumption has dropped by 1.8 liters/100 km or 19 percent to 7.6 liters/100 km (31 US mpg), corresponding to CO2 emissions of 199 g/km (320 g/mile).

The two V8 engines will be joined by two six-cylinder diesels shortly after the market launch. The first 3.0-liter V6 TDI diesel makes 250HP and 550 Nm (406 lb-ft) propelling the A8 from 0 to 100 km/h (62mph) in 6.6 seconds while consuming on average 6.6 liters of fuel per 100 km (36 US mpg).

The second variant of the 3.0-liter V6 TDI produces 204HP and will be offered only as a front wheel drive model. It is said to return an average fuel consumption of 6.0 lt/100 km (39 US mpg), corresponding to CO2 emissions of 159 g/km (256 g/mile).

All engine versions will be equipped with a new, electronically controlled 8-speed tiptronic system and quattro permanent all-wheel drive (sans the basic 3.0 TDI model). As an option, Audi will offer a dynamic sport differential, which will be standard on the 4.2 TDI quattro.

In the U.S., the 2011 Audi A8 will go on sale in late 2010 and will be offered at launch exclusively with the 372HP 4.2-liter V8 FSI petrol.

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