Aston Martin has released the third and final part of its promotional trilogy “True Power Should Be Shared” starring the Rapide four-door coupe. There's less action in this film as our heroes drive towards their destination, wondering what they are transporting. Well, it turns out to be some kind of a time machine, which saves them from being killed in an ambush and returns them to Lisbon, where everything started. Not what we expected, but at least the Rapide didn’t get blown up. Hit the jump to watch the video.
As promised, Aston Martin released the second part of a new promotional series of films featuring the Rapide sports saloon. Called “True Power Should Be Shared”, it’s a more of an action-packed sequel, showing longer driving scenes and a spectacular fight sequence, as the story gets more substance. Still, this is no James Bond movie, although seeing and hearing the British four-door coupe kind of makes up for the lack of originality. Video available after the jump.
As part of its first foray into the digital campaign medium, Aston Martin will release three new promotional videos, featuring the breathtaking Rapide four-door coupe. Filmed in Lisbon, Portugal, the video follows a group of “agents” commissioned by a mysterious person to deliver a precious package, without opening it. A very Ronin-ish plot, we know.
The introductory part is available after the jump, while the second and third clips will follow on January 19 and 26, respectively.
“We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car”, Film Director Donnie Masters from Serious Pictures said.
The Aston Martin Rapide is a four-door, high-performance sport saloon, which British luxury marque Aston Martin introduced in early 2010 to compete with the Maserati Quattroporte, Mercedes-Benz CLS-Class, and Porsche Panamera along with the upcoming Audi A7 and Lamborghini Estoque. It was first presented as a concept car at the North American International Auto Show in 2006. The Rapide name is a reference to the Lagonda Rapide, a saloon car produced by Lagonda, now part of Aston Martin. The car is based on an Aston Martin DB9. The base price for the Aston Martin Rapide is $199,950 (USD)and the first cars were rolled out in May 2010.
The Rapide is built at a dedicated plant at the Magna Steyr facility in Graz, Austria. Production began in 2010 and the factory plans to build 2,000 per year.
The production version features a full-length glass roof and LED light bars on the rear end, two firsts for Aston Martin.
