2011 Ford Explorer Unveiled

Ford has spent all summer building buzz for the 2011 Explorer, using Facebook, teaser shots, and other means to generate interest. Well, today's the day in which we in the automotive media can finally share the details with the rest of the world.

The new Explorer can be equipped for the first time with front-wheel drive (it shares its basic architecture with the Ford Taurus sedan) or "intelligent" four-wheel drive. The latter system, available on the V6 Explorer, comes with Hill Descent Control as well as Ford's new shift-on-the-fly terrain management system that enables the driver to select from Snow, Sand, Mud and Normal modes.

The 2011 Ford Explorer will be powered by a 3.5-liter V6 engine developing 290 hp and 255 lb.-ft. of torque that promises to offer the best in class fuel economy with a 5,000 pounds towing capability. The 2011 Ford Explorer will also be made available with an EcoBoost 2.0-liter I-4 engine developing 237 hp at 5,000 rpm and 250 lb.-ft. of torque between 1,700 and 4,000 rpm. The 2011 Ford Explorer will be offered with a unique six-speed transmission and a SelectShift Automatic transmission on the XLT and Limited trim levels.

Three different trim levels will be offered: base, XLT and Limited. The base model has a 4.2-inch LCD screen, cruise control, power windows / locks, and a tilt / telescoping steering column. Moving up the XLT adds automatic headlamps, heated sideview mirrors (with integrated LED turn signals), a reverse sensing system, and a perimeter alarm. The range topping Limit boasts ambient lighting, adjustable pedals, dual-zone climate control, a rearview camera, remote start, and a push button ignition.

The airbags have pressure sensors to allow for faster deployment, and the side-curtain airbags will deploy if the Explorer rolls over, and stay inflated for 6 seconds after the crash.

The interior features trim that is said be made of 25 percent recycled material, with soy-bean softened seats, so it’s all about being ‘green’.

Aside from its new positioning and new architecture, the new Explorer also brings with it Ford's MyTouch system, which uses an LCD touchscreen to guide some entertainment and auxiliary functions. An active-parking system is available, as is LED ambient interior lighting.

Source: Ford




Press Release

MAJOR SUV FUEL ECONOMY GAINS, TECHNOLOGY, STYLE HIGHLIGHT REINVENTION OF FORD EXPLORER

• Ford reinvents the Explorer SUV with best-in-class fuel economy, improved driving dynamics and terrain management system - all wrapped in a modern, weight-saving design

• Explorer raises the bar on safety with a class-leading array of airbags including industry-first inflatable rear seat belts, Trinity front impact structure, AdvanceTrac® with RSC® (Roll Stability Control^TM) and Curve Control functionality

• Explorer features MyFord Touch^TM driver connect technology and SYNC® integrated communications and entertainment system to help keep a driver's eyes on the road and hands on the wheel. Explorer offers more technology than in-class competitors, rivaling content found in premium SUVs

DEARBORN, Mich., July 26, 2010 - Ford Explorer - the vehicle that defined a segment - has been completely reinvented, raising customers' expectations of sport utility vehicle (SUV) fuel efficiency, safety, technology, capability and quality.

"The all-new Explorer will deliver today's SUV buyers the attributes they really want and value, and a few they might not even have dreamed of," said Mark Fields, Ford president of The Americas. "We're proud to introduce the new Explorer to customers and fans around the world today and pleased to begin a whole new era that blends strong SUV fuel economy and performance."

The all-new Explorer launches today to its Facebook friends in a unique social media initiative, followed by reveal events throughout the U.S. and Canada.

Shattering SUV fuel economy and performance expectations
"The new Explorer simply does everything well," said Derrick Kuzak, group vice president, Global Product Development. "It raises the bar for ride and handling on the road and transforms the off-road experience. It's the hands-down winner for towing capability and ease. All this capability - and three rows of seating - with amazing fuel economy will make Explorer the absolute right choice for families with a sense of adventure."

The 2011 Explorer with V6 power is expected to deliver more than 20 percent better fuel economy than the 2010 model, shattering conventional expectations for SUV fuel efficiency. When equipped with the available 2.0-liter EcoBoost ^TM I-4 engine, Explorer fuel economy is expected to improve by more than 30 percent and exceed the 2010 Honda Pilot and 2010 Toyota Highlander V6.

Chief Nameplate Engineer Jim Holland said the team targeted two key objectives when developing the 2011 Ford Explorer.

"It had to look modern and contemporary - inside and out - yet be instantly recognizable as an Explorer," said Holland. "Next, the new Explorer needed to deliver the fuel economy today's customers want, combined with the performance, capability and empowerment they expect from an SUV."

Driven by the commitment to give customers unsurpassed fuel efficiency with each new vehicle, Ford attacked every detail to transform Explorer with significantly improved fuel economy:

• Twin independent variable camshaft timing (Ti-VCT)
• Latest Ford EcoBoost engine
• Six-speed automatic transmissions
• Electric power-assisted steering (EPAS) to significantly reduce parasitic power loss
• Intelligent four-wheel drive (4WD)
• Variable-displacement air-conditioning compressor
• Optimized tires for reduced rolling resistance
• Slippery aerodynamics with harmonized front air dam and rear liftgate spoiler

Weight reduction is a key element in improving Explorer fuel efficiency. While adding significant content to the vehicle, engineers were able to reduce total vehicle weight by almost 100 pounds through the use of lighter materials such as an aluminum hood. Explorer weight loss is even more impressive, as the latest versions of Honda Pilot and Toyota 4Runner have added pounds versus previous models.

Explorer's available advanced 2.0-liter EcoBoost I-4 delivers the power of a normally aspirated V6 without compromising four-cylinder fuel economy. Aimed at the SUV buyer whose top priority is fuel economy, this turbocharged and intercooled I-4 engine delivers a projected 237 horsepower at 5,500 rpm and 250 lb.-ft. of torque from 1,700 through 4,000 rpm. The EcoBoost employs direct injection of gasoline, Ti-VCT, direct-acting mechanical bucket (DAMB) valve lifters and four valves per cylinder.

Explorer's standard powertrain combines front-wheel drive with a 3.5-liter Ti-VCT V6 engine, delivering an estimated 290 horsepower and 255 lb.-ft. of torque. Ti-VCT allows individually optimized camshaft timing of valve opening and closing events to improve mechanical efficiency while delivering increased power and reducing part-throttle emissions. Mated to a six-speed automatic transmission, this powerful, flexible and efficient V6 is projected to deliver more than 20 percent better fuel economy versus the previous Explorer V6 model.

Explorer's variable-displacement air-conditioning compressor provides a fuel economy benefit with less drag and smoother transition for improved driveability.

Each Explorer engine is paired with a unique six-speed automatic transmission, combining lowered initial gears for improved off-the-line acceleration and higher gearing for improved efficiency at lower engine rpm when cruising.

Explorer V6 models are available with an intelligent 4WD system that adds terrain management. Situation-selectable, this powertrain advancement takes the guesswork out of 4WD range choice.

A driver need only turn the console-mounted knob to the proper setting among snow, sand, mud and normal modes. This system also includes a hill descent mode.

Simpler and more convenient for SUV veterans, the system will be a confidence-builder for drivers new to the segment.

Contemporary design with segment-leading craftsmanship and quietness
In addition to its clean, modern design inside and out, Explorer aims to please SUV shoppers with a thoughtful, flexible interior package that abounds with clever storage capacity. The new SUV features more head and shoulder room, three rows of flexible seating, and room for everything families want to take along on their adventures.

The Explorer design - inside and out - is executed with world-class craftsmanship. Tight margin gaps are just one indication of the immense attention to detail applied to craftsmanship across the spectrum, from design to engineering to manufacturing.

The Chicago facility where Explorer will be produced raised the bar on initial quality measures with the recent Taurus launch, which is good news for customers.

"Crafting a high-quality vehicle is like preparing a gourmet meal," said Peter Bejin, craftsmanship supervisor. "You start with high-quality ingredients, execute your recipe with flawless preparation and finally, present it with flair and panache."

Quietness - another profound advancement in the all-new 2011 Ford Explorer - also will signal quality to customers.

The team enhanced noise, vibration and harshness (NVH) control for the all-new Explorer using an advanced technology called NoiseVision. A ball with hundreds of tiny cameras and microphones, NoiseVision allows engineers to pinpoint and address potential noise issues earlier in the development process.

Explorer is expected to be superior to in-segment competitors and rival premium SUVs in quietness and NVH control.

Explorer safety - strength, technology and innovation
The all-new Explorer targets top safety ratings with a stiff unibody structure and a class-leading suite of active and passive safety features and technologies, plus another Ford safety innovation - the world's first second-row inflatable rear belts.

Rear seat passengers - often children or mature passengers - can be more vulnerable to head, chest and neck injuries. Ford's unique inflatable rear belts spread impact forces across more than five times the area than conventional seat belts, reducing pressure on the chest while helping to control head and neck motion. Belt comfort should also help increase usage rates. Studies show inflatable belts to be more comfortable for passengers due to padding.

From the boron front bumper beam through the hydroformed front frame rails and high-strength steel side-impact tubes, Explorer's rigid body structure is designed to provide robust protection for occupants. In the instance of a crash, these elements come together to protect Explorer driver and passengers inside a safety cage of strength.

Standard Explorer safety features include:

• AdvanceTracwith RSC features Curve Control functionality to provide braking - optimized by each individual wheel
• Second-generation first-row airbags, side seat airbags
• Belt-Minder® for driver and first-row passenger
• Front passenger sensing system
• Energy-management system pretensioning for height-adjustable first-row seat belts
• LATCH (Lower Anchors and Tethers for CHildren) system for outboard second-row positions, for safely securing child safety seats
• SOS Post-Crash Alert System^TM
• Safety Canopy® side curtain airbags
• Tire Pressure Monitoring System

Available Explorer safety features include:

• Adaptive cruise control and collision warning with brake support
• BLIS® (Blind Spot Information System) with cross-traffic alert

Stretching the breadth of capability
The 2011 Ford Explorer redefines customer expectations for driving dynamics and comfort - on any road, anytime, anywhere - while stretching the breadth of SUV capability. Transforming Explorer's driving quality was central to creating an SUV for 21st century customers.

"Our objectives for Explorer dynamics were threefold," said Carl Widmann, vehicle engineering manager. "The first element was to greatly increase on-road comfort, capability and driving dynamics. The second was to maintain the ‘any road, anytime, anywhere' capability of the previous model. Finally, we aimed to apply technology to the task of safely towing, as V6 Explorer models are rated up to 5,000 pounds. We think customers will be pleased with the next-generation Explorer on all three counts."

The theme of the all-new Explorer dynamics development was balance. The team sought to provide an engaging driver experience in harmony with the extended breadth of 4WD capability to build driver confidence.

The shift to a unibody construction platform enabled a reduction in road noise and significantly decreased Explorer body roll in dynamic cornering situations. Independent front suspension is of the short- and long-arm configuration with a 32-millimeter front stabilizer bar. Independent rear suspension is the SR1 configuration, so-named for its one-to-one shock absorber ratio, which enables precise ride control.

Explorer's EPAS system allows for variable rates of assistance based on speed, turn-in and direction. In addition to optimized steering feel, tight on-centering and appropriate resistance, EPAS provides a fuel economy benefit in comparison to traditional hydraulic power assist systems. EPAS also enables a competitive turning radius for optimum maneuverability in parking situations, combined with increased assistance at low speeds for parking ease.

EPAS allows for the addition of Curve Control, a new feature that senses when a driver enters a turn too quickly and applies brake pressure to stabilize the vehicle.

In addition, EPAS enables the optional active park assist technology. When activated, the system scans for a suitable spot, calculates the trajectory, and steers the vehicle. The driver continues to control brake and throttle inputs, but the system steers the vehicle throughout the parking maneuver.

Off-roading standout on a variety of surfaces
The key to Explorer 4WD capability is Ford's new terrain management system.

Replacing the traditional SUV transfer case configuration, the new system takes the guesswork out of maximizing 4WD and the capabilities it enables. Rather than employment of four-high, four-low and auto settings, Explorer terrain management is selectable by situation. The four settings - available by shift-on-the-fly - include normal, mud, sand and snow.

Each setting provides unique engine behavior, throttle tip-in, transmission shift scheduling and calibrations for traction and stability control systems. Terrain management also includes Hill Descent Control ^TM, which provides engine braking to increase driver confidence and control when descending a steep incline.

Explorer models with V6 power are rated to tow a maximum of 5,000 pounds. To aid with hookup - especially when alone - a reverse camera with zoom-in functionality is available, allowing a driver to back up to the trailer on-center. The Explorer towing package includes trailer sway control - a stability package shared with the Ford F-150 pickup - to help minimize trailer sway. Trailer brake controller wiring is also included, as is a tow/haul mode. Engaging tow/haul mode increases engine braking to help slow the vehicle and trailer when descending steep grades.

Loaded with features, convenience and connectivity
The all-new Explorer is available in three trim series levels - base, XLT and Limited. Each offering presents a robust array of standard features, with a class-leading selection of additional convenience and connectivity options so a buyer can tailor a new Explorer to his or her individual needs and desires.

Standard convenience features include:

• MyForddriver connect technology including 4.2-inch LCD screen
• MyKey^TM owner control feature
• Air filtration system
• Media hub
• Easy Fuel® capless fuel filler system
• Cruise control
• Power windows, with one-touch down for driver
• Power door locks with child safety rear door locks
• Tilt/telescoping steering column
• Four 12-volt power points
• Cargo hooks

Explorer XLT includes standard content and adds:

• Automatic headlamps
• Six-speed SelectShift Automatic^TM
• Heated sideview mirrors with LED signal indicators and security approach lamps
• SecuriCode^TM keyless entry keypad
• Reverse sensing system
• Perimeter alarm

Explorer Limited includes all base and XLT content, plus:

• PowerFold® sideview mirrors with driver's side memory
• Ambient lighting
• Adjustable pedals with memory functionality
• Cargo net
• Dual-zone electronic temperature control
• 10-way power driver's seat, with power recline and lumbar
• Electrochromic interior mirror
• Rear view camera
• Remote start system
• 110-volt outlet
• MyFord Touchdriver connect technology
• Intelligent Access with push-button start
• Universal garage door opener

"We spent our time listening to customers and addressing their needs to launch an SUV that reinvigorates the Explorer nameplate and delivers on Ford's promise of high-quality, fuel-efficient and technologically advanced vehicles with industry-leading safety," said Holland. "The all-new Explorer will change market perceptions about SUV style, fuel efficiency, technology and user-friendliness."

The 2011 Explorer will be assembled at Ford's Chicago manufacturing facility. Production begins late this year, and Explorer will be available in dealerships this winter.

2010 Dodge Challenger Mopar

Chrysler has released the special edition Mopar 2010 Dodge Challenger. A special-edition 2010 Dodge Challenger comes to the market in August from Mopar, a Chrysler LLC group.

The limited edition model is based on the 2010 Challenger R/T with the 5.7-liter HEMI V8 engine. Mopar, the parts and accessories arm of Chrysler, has spruced up the car with a raft of cosmetic and performance enhancements.

The interior comes with the same Katzikin custom black leather on the seats, assorted stitches seems the exterior stripes, a particular steering wheel and a custom gear shifter. We insist on it because the manual version has a strange ending as possible, pretty so much like a pistol grip.

The Mopar edition features a Brilliant Black paint job, accent stripes (available in Blue, Red or Silver), a ventilated T/A-style hood, black-chrome trim, and 20-inch gloss-black wheels.

The Mopar 2010 Dodge Challenger features a stiffer chassis, a cold-air intake, a hood-venting system and a unique engine cover. The company does not mention whether or not the performance of the Mopar 2010 Dodge Challenger is improved or not over the standard car.

Source: Dodge




Press Release

Chrysler Group LLC Introduces Mopar® '10 Challenger
Company Continues to Leverage, Grow Mopar Brand

• Mopar '10 will be available in August
• Pricing starts at $38,000, which includes destination
• Five hundred special-edition cars to be built, customers may pre-order now

July 23, 2010 , Auburn Hills, Mich.
For the first time in its history, Chrysler Group LLC will launch a special-edition Mopar® version of one of its vehicles. The Mopar '10, a Mopar 2010 Dodge Challenger, arrives in Dodge dealerships next month.

"Our Mopar '10 Challenger is a collaboration of two iconic brands with tremendous heritage," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. "Dodge put the heart into this Challenger and Mopar added the soul. The result is a unique, special-edition car that only we can offer."

The U.S. Manufacturer's Suggested Retail Price (MSRP) for Mopar '10 is $38,000 for an automatic transmission and $39,000 for a manual transmission. Both prices include $750 for destination. Customers may pre-order now.

"Mopar '10 has a wicked, sinister appearance that will turn heads." said Ralph Gilles, President and CEO of Dodge, Chrysler Group LLC. "The Mopar brand resonates with hard-core enthusiasts, and this car will too."

Dodge and Mopar collaborated to create Mopar '10, a "Mopar modified" 2010 Dodge Challenger R/T. Under-the-hood features include the legendary 5.7-liter HEMI® V-8 engine, a hood-venting system, a cold-air intake, a front strut-tower brace with shock caps, and a unique engine cover. Under the decklid is a rear strut-tower brace that stiffens the chassis and improves handling characteristics of the car.

Mopar '10 will be available in Brilliant Black with a choice of three accent colors: Mopar Blue, Red or Silver. Accent colors will appear on side stripes as well as in the stitching on the steering wheel and seats. Exterior features include 20-inch forged heritage gloss-black wheels, black-chromed grille surround, and a functional, vented T/A-style hood with vintage hood pins. Mopar logos and graphics are prominent on the front fascia, hood, hood-pin caps, body-side stripes, windows and on the chromed fuel door. A special Mopar '10 car cover also comes with the vehicle.

Interior features include Katzkin leather seating, custom leather-wrapped steering wheel with baseball-style stitching, Mopar shift handles (T-handle for automatics, Pistol Grip for manuals), a serialized dash plaque with Mopar '10 logo and Mopar branding throughout.

Every customer who purchases a Mopar '10 will receive a special owner kit that includes a certificate with the vehicle identification number (VIN), date of build completion, and build number. The kit also includes a limited-edition sketch of the vehicle signed by Chrysler Group design chief Mark Trostle, a book that highlights the special vehicle build, and Mopar '10 merchandise.

About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Dodge, Jeep®, Ram Truck, Mopar and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation - first established by Walter P. Chrysler in 1925 - and Fiat's complementary technology, from a company whose heritage dates back to 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including Chrysler 300, Dodge Challenger, Jeep Wrangler and Ram 1500. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

About Mopar
Mopar is Chrysler Group LLC's service, parts and customer-care brand.

Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Ram, Dodge, Chrysler and Jeep vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Dodge, Jeep and Ram Truck vehicles, a direct connection that no other aftermarket parts company can provide.

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words Motor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s - the muscle-car era. The former Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super stock drag racers and developed its racing parts division, called Mopar Performance Parts, in order to enhance speed and handling for both road and racing use.

Mopar-first Features
Mopar has introduced numerous industry-first features including:

• Vehicle-information apps: first to introduce the industry's first smartphone vehicle-information application, a new channel of communication with consumers
• Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
• FLO TV: first to offer live, mobile television
• WiFi: first to offer customers the ability to make their vehicle a wireless hot spot
• WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

Jeep Trail Edition Campers from Mopar

Jeep is introducing a new lineup of off-road utility and camping trailers to pair up with their ruggedly handsome lineup of Rubicon Wranglers.

Styled after the Wrangler Rubicon, the Trail Edition camper features 17-inch cast-aluminum wheels, taillights, fender flares, Jeep badging, and hood-tie downs. It also boasts lightweight tubular-aluminum construction, 32-inch BF Goodrich Mud Terrain tires, a torsion-bar / trailing-arm suspension, diamond-plated rocker guards, and 12 inches (305 mm) of ground clearance.

The trailers sleep four, with a queen size bed, and a couch a table that convert to twin-sized beds.  It includes a kitchen cabinet, 110 volts of power and what the catalog calls a “premium canvas enclosure,” which sure beats a regular canvas enclosure, because it’s premium.

The second one is the Jeep Extreme Trail Edition Camper for Extreme Off-roaders, a model priced at $11,995. It gets a heavy-duty frame, more ground clearance (15 inches), a full-underbody skid plate, and 35" BF Goodrich Mud Terrain tires. It will be available in Bright Silver Metallic, Black, Flame Red, Mango Tango Pearl, and Natural Green Metallic.




Press Release

Jeep® and Mopar® Are First in Industry to Offer Off-road Camper Trailers

Go Anywhere, Sleep Anywhere in Jeep® Camper Trailers from Mopar®

• Campers accommodate four adults and feature a queen-size bed, sofa with stowable table, built-in aluminum cabinet, 110-volt power supply and a premium canvas enclosure

• Camper trailers feature innovative engineering, capability and are designed and tested for Jeep off-road capability

• For casual campers, the Jeep Trail Edition camper is designed to endure trails with its lightweight all-aluminum construction, 32-inch BF Goodrich Mud Terrain tires, 12 inches of ground clearance, trailing-arm suspension, diamond-plated aluminum covering, and available 360-degree axis pintle hitch

• For hard-core off-road enthusiasts, the Jeep Extreme Trail Edition camper ups the ante with a heavier frame, 35-inch BF Goodrich Mud Terrain tires, 15 inches of ground clearance, full-underbody skid plate, high-mounted fenders, and available 360-degree axis pintle hitch

• The all-new Jeep Trail Edition camper (MSRP: $9,995) and Extreme Trail Edition camper (MSRP: $11,995) may be ordered as Mopar accessories at local Jeep dealerships

July 20, 2010 , Auburn Hills, Mich.
Jeep® and Mopar® are setting up camp for off-road enthusiasts. They will be the first in the industry to offer customers off-road camper trailers.

"The Jeep brand is widely known for providing its customers with a sense of freedom and adventure, with a mix of vehicles to take them wherever they want to go," said Mike Manley, President and Chief Executive Officer - Jeep Brand, Chrysler Group LLC. "Thanks to our friends at Mopar, the Jeep experience may now be taken to a new level. Families may hook up an off-road Jeep camper to their capable Jeep vehicle and enjoy an ultimate outdoor adventure that no other manufacturer can offer."

Designed to meet off-road capabilities of Jeep 4x4 vehicles, Jeep Trail and Extreme Trail campers incorporate Jeep Wrangler's rugged design cues, including Jeep Wrangler Rubicon 17-inch cast-aluminum wheels (with 5-lug by 5-inch bolt pattern to utilize most Jeep vehicles' spare tire), taillights, fender flares, rear bumper (Trail Edition camper only), badging and hood-tie downs. In August, both Jeep camper trailers may be ordered at local Jeep dealers through Mopar®, Chrysler Group LLC's service, parts and customer-care brand.

"At Mopar, we are always looking for opportunities to support and add value to our Chrysler, Dodge, Jeep and Ram Truck brands, and this is a great example of how we can do that," said Pietro Gorlier, President and Chief Executive Officer - Mopar Service, Parts and Customer Care. "Our trailers are specifically designed and engineered to meet strict capability requirements of Jeep. Mopar will continue to offer features that enhance the customer's experience with our brands and our vehicles."

Jeep Trail Edition Camper for Casual Campers
The all-new Jeep Trail Edition camper is designed for the Jeep enthusiast looking to hit the trails with the family.

Unlike conventional recreational campers, the Jeep Trail Edition camper features an extensive use of lightweight tubular-aluminum construction (no wood or fiberboard materials) in order to mitigate the additional load on the Jeep tow vehicle and make operation a breeze.

The Jeep Trail Edition camper features Jeep Wrangler Rubicon's 32-inch BF Goodrich Mud Terrain tires, which provide excellent traction and 12 inches of ground clearance. Underneath, a unique torsion-bar and trailing-arm suspension provide confident maneuvering and on-trail articulation. For protection, heavy-duty diamond-plated aluminum is strategically used to handle abuse from the elements.

Unfold the rugged diamond-plated aluminum top (capable of supporting 450 lbs of gear), and the Jeep Trail Edition camper reveals spacious living quarters with 76 inches of headroom and space to sleep up to four people. A comfortable multi-use sofa folds out into a bed, while a queen-sized bed provides maximum comfort for two adults. A built-in cabinet provides space for camping gear, while all-aluminum construction delivers a clean look and contributes to the camper's lightweight design.

A stowable center table offers occupants a place for dining or a surface for board games, while a 110-volt power inverter provides additional cooking, heating, cooling and entertainment options. Enclosing the home-away-from-home are premium window screens and privacy shades.

Available accessories include Mopar's black aluminum Jeep Wrangler taillight guards (P/N: 82209330, MSRP: $143) for even more legendary Jeep styling. In addition, an available 10-foot by 10-foot exterior awning with screen enclosure (P/N: LLROOM06, MSRP: $650) expands the Jeep Trail Edition camper's covered space for additional all-weather enjoyment. Improving the standard 2-inch trailer-hitch ball is an available heavy-duty pintle hitch with a 360-degree rotating axis for maximum off-road maneuvering and on-trail articulation (P/N: LLHOOK02, MSRP: $735).

The all-new Jeep Trail Edition camper will be available as a Mopar accessory in August at local Jeep dealerships with a Manufacturer's Suggested Retail Price (MSRP) of $9,995 (which includes destination).

Following are part-number details for Jeep Trail Edition camper accessory models:

• Jeep Trail Edition camper in Bright Silver Metallic and Black (P/N: LLBASE01)
• Jeep Trail Edition camper in Flame Red (P/N: LLBASE02)
• Jeep Trail Edition camper in Mango Tango Pearl (P/N: LLBASE03)
• Jeep Trail Edition camper in Natural Green Metallic (P/N: LLBASE04)

Following are dimensions for Jeep Trail Edition camper:

• Weight: 850 lbs.
• Height: 49.5 inches
• Width: 88 inches
• Ground clearance: 12 inches

Jeep Extreme Trail Edition Camper for Extreme Off-roaders
The all-new Jeep Extreme Trail Edition camper is designed to handle maximum off-road capability that hard-core off-road enthusiasts crave, with additional trail equipment to go anywhere and do anything.

Starting with the Jeep Trail Edition camper's off-road engineered suspension, the Jeep Extreme Trail Edition camper ups the ante with a heavy-duty frame, more ground clearance (15 inches) and a full-underbody skid plate. Larger 35-inch BF Goodrich Mud Terrain tires provide a beefier trail-ready aesthetic and sit below black diamond-plated aluminum fenders. These unique design fenders are mounted higher on the Jeep Extreme Trail Edition camper to accommodate up to 37-inch tires for maximum off-road capability. Improving the standard 2-inch trailer-hitch ball is an available heavy-duty pintle hitch with a 360-degree rotating axis for maximum off-road maneuvering and on-trail articulation (P/N: LLHOOK02, MSRP: $735).

The all-new Jeep Extreme Trail Edition camper will be available as a Mopar accessory in August at local Jeep dealerships with a MSRP of $11,995 (which includes destination).

Following are part-number details for Jeep Extreme Trail Edition camper accessory models:

• Jeep Extreme Trail Edition camper in Bright Silver Metallic and Black (P/N: LLPREM01)
• Jeep Extreme Trail Edition camper in Flame Red (P/N: LLPREM02)
• Jeep Extreme Trail Edition camper in Mango Tango Pearl (P/N: LLPREM03)
• Jeep Extreme Trail Edition camper in Natural Green Metallic (P/N: LLPREM04)

Following are dimensions for Jeep Extreme Trail edition camper:

• Weight: 1,050 lbs.
• Height: 52 inches
• Width: 88 inches
• Ground clearance: 15 inches

Mopar-First Features

In addition to being the first automotive manufacturer to offer customers off-road camper trailers, Mopar has introduced numerous other industry-first features including:

• Vehicle-information apps: first to introduce the industry's first smartphone vehicle-information application, a new channel of communication with consumers
• lectronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
• FLO TV: first to offer live, mobile television
• WiFi: first to offer customers the ability to make their vehicle a wireless hot spot
• WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

2010 Tesla Roadster 2.5

The 2010 Tesla Roadster 2.5 will debut at the same time in Copenhagen, Denmark, and Newport Beach, California and will bring both design and technology improvements.

The Roadster 2.5 demonstrates that Tesla will give its range of vehicles a family resemblance. The new front fascia with diffusing vents is similar to the svelte Model S sedan, and Tesla says the new rear diffuser also points to the brand’s future design language.

The interior is reinforced with an improved sound-reduction materials and an optional seven-inch nav system. Some of the upgrades will be available to existing Roadster owners as upgrades. In terms of styling, the Roadster features a new front fascia, restyled wheels (available in silver or black) and a modified rear diffuser. Inside, the cabin has improved sound dampening, better seats, and an optional 7-inch navigation system with a back-up camera.

The look and feel of the car has been redesigned too, with new air-intake vents, alloy wheels and comfier seats. It's better suited for warmer climates too, thanks to a new power control system.

Opting for the Roadster Sport unlocks a new wheel design, available in silver or gloss black finishes. Everything in between is more or less identical to the now old Roadster 2.0.




Press Release

Tesla Premiers Roadster 2.5 at Goodwood Festival of Speed

Electric Carmaker Will Perform This Weekend in World-Famous Motoring Festival in the UK.

CHICHESTER, England - Tesla Motors (TSLA) will unveil its next-generation sports car to the public this weekend at the Goodwood Festival of Speed.

The Tesla Roadster 2.5 features improvements in design and technology, including a new front fascia, rear diffuser, improved seat comfort, sound dampening and an optional large touch screen navigation system with back-up camera. Improved interior sound reduction techniques, including new front fender liner material, make the cabin even quieter.

The Festival of Speed is the world's largest motoring garden party, a unique weekend that brings together a heady mix of cars, stars and motor sport royalty to create the largest car culture festival worldwide. Held in the immaculate grounds of Goodwood House, this annual hill-climb extravaganza celebrates all things automotive.

Goodwood is one of the most beloved motoring events in the world and a highlight of the English summer so it's only appropriate that this iconic celebration will be the public premiere of the latest Roadster, said Cristiano Carlutti, Tesla's Vice President of European Operations.

Absolutely Extraordinary

Tesla has already become a darling of Britain's beloved Goodwood, which this spring hosted the first official UK motor race that included electric vehicles, a competition sanctioned by the UK Motor Sport Association. One of Britain's most respected motoring correspondents described a recent Roadster stint on a Goodwood hill climb as an 'absolutely extraordinary performance.'

UK companies that purchase a Roadster benefit from a 100 percent Writing Down Allowance, meaning they can deduct the price of the car from their taxable profits. The Roadster is the only sports car that has ever qualified for such a tax incentive in the UK. Roadster drivers park for free and without time limits in various London boroughs, they get four hours of free charging at certain parking sites, and they are exempt from the Showroom Tax.

Tesla launched the new Roadster this week and is delivering to customers now. More than 1,200 current Tesla owners in at least 23 countries have logged over five million electric miles in their Roadsters.

Prospective customers can see the Tesla Roadster 2.5 at Goodwood or at the London showroom at 49-51 Cheval Place in Knightsbridge, near Harrods. Tesla is now delivering this latest version of the car in all Tesla markets in Europe, Asia and North America.

Tesla Unveils Roadster 2.5 at Newest Stores in Europe and North America

New Roadster Demonstrates Tesla's Commitment to Innovation

Palo Alto, CA -- Tesla Motors today announced Roadster 2.5, the latest version of its revolutionary electric sports car. It will debut simultaneously with the opening of Tesla's two new stores in Copenhagen, Denmark, and Newport Beach, California.

The Roadster 2.5 reflects Tesla's commitment to innovation and the company's close feedback loop with its customers. The new Roadster includes improvements in both design and technology, including a new front fascia, rear diffuser, improved seat comfort & internal finishes, sound dampening and a large touch screen navigation system.

"Although development of the Model S is our main focus, this shows that we still care a great deal about improving the Tesla Roadster," said Tesla CEO Elon Musk. "These improvements are a direct result of customer feedback and come only a year after release of Roadster 2.0, showing an exceptionally rapid pace of innovation. Where feasible, we will also offer existing customers the ability to purchase the upgrades now available in version 2.5."

New features in Roadster 2.5 include:

• A new look, which includes a new front fascia with diffusing vents, and rear diffuser reflecting the future of Tesla design

• Directional forged wheels available in both silver and black

• New seats with improved comfort, larger more supportive bolsters and a new lumbar support system

• Power control hardware that enables spirited driving in exceptionally hot climates

• An optional 7" touchscreen display with back-up camera

• Improved interior sound reduction including new front fender liner material make the cabin even quieter

Tesla will unveil the new Roadster at its two newest stores worldwide in Copenhagen and Newport Beach, CA. Journalists can see the car during media open houses at both stores throughout the day. Customers, prospective customers and other guests will celebrate the opening of the newest stores this evening.

The enhancements in the Roadster 2.5 are the direct result of accumulated customer feedback. Tesla's unique, company-owned retail network allows Tesla's engineers to receive customer feedback directly and iterate rapidly. More than 1,200 current owners in at least 23 countries have logged over five million electric miles.

Roadster 2.5 is currently available for order and soon will be available at Tesla stores worldwide.

2011 Steeda Sport Edition 5.0L Mustang [Video]

Steeda 2011 Ford Mustang 5.0 entry-level tuning package announced

The program has delivered several significant benefits including significantly improved handling, driving dynamics and overall vehicle performance. Yet the entry level Steeda 5.0L Mustang is priced under $40,000.

The vehicle also comes with improved handling and driving dynamics, thanks to the addition of a new hood and rear wing, a new set of sport springs, as well as 9.5x20-inch Spyder wheels wrapped in Nitto NT05 performance tires. There are also Sidewinder Graphics included in the package for a more unique look.

Steeda retrofitted with the 5.0-liter 4V Ti-VCT V8 aluminum block via a specially engineered Cold Air Intake (CAI) unit. The CAI combines a state-of-the-art SCT X3 Flash Programmer, which further improves theperformance output of 44 horsepower and 52 ft.lbs. to the factory 412 horses at 6,500 rpm and 390 lb.-ft. of peak torque at 4,250 rpm.






Press Release

2011 Steeda Sport Edition – Dare to be Different!

The 2011 Steeda Sport Edition 5.0L Mustang provides a distinctly different level of performance and at a price value that makes it an unbeatable deal in the performance vehicle market today. Priced at under $40,000, this performance machine takes a donor 2011 Mustang GT 5.0L and transforms it into a significantly improved handling stallion that provides improved driving dynamics and overall vehicle performance.Intended to be the entry level Steeda 5.0L Mustang, this Sport Performance Package provides the base key Steeda DNA elements with a dramatically improved power package that when combined together make it a true Steeda Mustang.

Special equipment on this entry level Steeda 5.0L Mustang includes the following performance parts:

• Steeda Sport Springs – for improved ride and handling
• Steeda Aerodynamic Hood – provides increased engine cooling
• Steeda Rear Aerodynamic Wing – increases rear downforce
• Steeda Sidewinder graphics – for that unique Steeda visual image
• Steeda Spyder Wheels 20x9.5 – lighter, stronger and more aggressive
• Nitto NT05 275/35/20 Performance Tires – for ultimate street/track grip

In addition, after retail delivery occurs, the retail customer will receive our unique Steeda Cold Air Intake and a SCT Xcal3 tuner loaded with our performance tune that will additionally increase the 5.0L output to 450 hp.

With dramatically increased power and dramatically improved handling and overall vehicle driving dynamics, the Steeda Sport edition builds on the 22 year heritage that Steeda Autosports has done upgrading the performance of America's original pony car – the Ford Mustang. Call the Steeda Autosports hotline on 954-960-0774 and talk to one of our highly experienced Performance Sales Associates for additional information on how you can make your 2011 5.0L Mustang into a Steeda Sport today!

Ford Mustang V6 aims for 1,000 laps of Bristol track on one tank of fuel

How many laps of Bristol Motor Speedway will a V6-powered Ford Mustang run on one tank of fuel? Ford is about to find out as part of a marketing effort for the car, which got new V6 and V8 powertrains for the 2011 model year.



The 2011 Ford Mustang with its 305-hp 3.7L V6 engine set a new record by averaging 48.5 mpg on a track while completing 1,457 laps at an average speed of 43.9 mph.



The 2011 Mustang V6 has spent about 12 hours going 1000 laps on ¾ of a tank of gas and that would suggest that the Mustang has roughly 3-4 hours left and if they maintain an average of 43mph (they are shooting for 45, but there are stops and such), they are on a pace to run 129-172 more miles, or 242 to 322 laps - finishing up somewhere between 11pm and midnight.



Of course that 48.5 mpg record has been achieved by driving consistently on a track with average speed of 43.9 mph. The real life economy of the V6 Mustang is 31 mpg which is still very impressive considering that it delivers 305 hp. We’d just like to say well done to Ford and all those drivers who tolerated hours hours of mind-numbingly boring consistent economy driving to set this record!



So anyone who placed their bets on whether or not the Mustang had it in him, either start collecting or start paying. The Mustang proves to be a killer muscle car that wipes the floor with the 29mpg highway of the 2011 Chevrolet Camaro and the 26mpg of the 2010 Dodge Charger.













Press Release



MUSTANG V-6 AVERAGES 48.5 MPG; RUNS 1,457 LAPS AT BRISTOL ON A SINGLE TANK OF GAS

• The 2011 Ford Mustang V-6 sets a new record by averaging 48.5 mpg on a track while completing 1,457 laps with an average speed of 43.9 mph
• Mustang is powered by a new 3.7-liter V-6 engine that uses advanced engineering and technology to deliver great performance and fuel economy
• More than 51,000 entries were received for the Mustang 1,000 Lap Challenge with 22 entries guessing the winning number of laps
• A team of five drivers, including four Ford Mustang engineers and Ford NASCAR star David Ragan, drove the Mustang during its record run

Mustang 1,000 Lap Challenge



BRISTOL, TN., June 24, 2010 – The 2011 Ford Mustang, which made history when it became the first car ever to deliver more than 30 mpg and 305 horsepower, has set a new record by running 1,457 laps at Bristol Motor Speedway while averaging 48.5 mpg.



The Mustang 1,000 Lap Challenge was designed to demonstrate that a stock production Mustang V-6 could run 1,000 laps and 533 miles on a single of tank of fuel. With the aid of fuel efficient driving techniques by Ford engineers, the Mustang far surpassed its goal of 1,000 laps.



"To see a Mustang post average fuel economy of 48.5 mpg while running at Bristol is impressive," said Dave Pericak, Mustang chief engineer. "The new V-6 engine along with the advanced six-speed transmission in the car is a key element in delivering both fuel economy and performance for Mustang."



Ford is committed to being a fuel economy leader in every segment it competes in and Mustang's leads in its class along with other Ford fuel economy leaders like the Ford Fiesta, Fusion Hybrid and new Lincoln MKZ Hybrid, America's most fuel efficient luxury sedan.



The Challenge team, which included NASCAR star David Ragan and four Ford Mustang engineers, completed the challenge in 17 hours and 40 minutes, showing off the 2011 Mustang V-6's class-leading fuel economy by averaging 48.5 mpg over the course of the 776.5 miles logged during the Challenge. That distance is more than the two complete NASCAR Sprint Cup events that take place in Bristol every year.



Ragan pushed the Mustang past the 1,000-lap mark at 7:26 p.m., 12 hours and 26 minutes into the Challenge, but the car wasn't close to being out of fuel. Mustang engineer Seong Park was behind the wheel when it finally came to a halt (on the backstretch) of the famed NASCAR track at 12:41 a.m. local time.



Other Mustang Challenge team drivers included Tom Barnes, Jonathan Mehl and Carl Ek, who along with Park, rotated through one-hour driving stints during the event, which took place at the world's fastest half-mile track.



"When we hit 1,000 laps we still had a quarter of a tank of gas left," said David Ragan, driver of the No. 6 UPS Ford Fusion for Roush Fenway Racing, and the man who drove the 2011 V-6 Mustang past the 1,000 lap mark. "The last driving stint before I passed 1,000 laps I was averaging 43.7 miles a gallon and that is unbelievable. These guys have run the distance of more than two Sprint Cup races at Bristol and they still have fuel left. Congratulations to everyone behind the Mustang and to everyone at Ford, because this 2011 Mustang V-6 is really something special."



A team of Ford engineers prepared for the challenge by implementing fuel efficient driving tips like minimizing the use of air conditioning, steady and consistent driving, avoiding sudden stops/starts and by keeping the RPMs low. The engine in the Mustang is powered by a lightweight, all-aluminum 3.7-liter dual-overhead-cam (DOHC) V-6 engine that uses advanced engineering to deliver its combination of power and economy. Twin independent variable camshaft timing (Ti-VCT) adjusts the valve train in microseconds depending on driver inputs, further contributing to the engine's overall efficiency. The Mustang used in the challenge is a stock production vehicle that can be purchased through a Ford dealer.



"This is beyond our wildest dreams," said Tom Barnes, the lead engineer for the Ford Mustang 1,000 Lap Challenge. "There have been a lot of people who have done a lot of things in preparing this 2011 Mustang V-6 to run the Mustang 1,000 Lap Challenge and have the success we have had today. It was great when we went past the 1,000 lap mark with David, but nobody could ever imagine that we still had five hours ahead of us. This is a fantastic feeling and it shows again what a great car the 2011 Mustang V-6 is."



More than 51,000 consumers registered their guesses for the event at www.mustang1000lapchallenge.com. One lucky consumer that correctly guessed 1,457 laps will be randomly drawn from all correct entries and will win their own 2011 Mustang V-6.